March 23, 2019

Watershed Studio August 2010 Newsletter

The Watershed Studio August 2010 Newsletter is now online.

August was a very busy month here at Watershed Studio and included everything from getting the kids back into the swing of things at school to attending Blog Indiana 2010 and having the opportunity to catch Jeff Pulver at the 140 Characters Conference Roadtrip Tweetup here in Indy. Now that fall is only a few weeks away we’re gearing up for the new projects that always hit this time of year and we have a few things of our own up our sleeves.

If you need anything at all, please contact us.   In the meantime, check out these blog posts from August:

Slingshot SEO: Search Engine Reputation Management SERM

Last week at Blog Indiana I sat in on the Search Engine Reputation Management (SERM) session, presented by Slingshot SEO co-founder Jeremy Dearringer, mainly for two reasons.

  1. After seeing mentions of Slingshot SEO all over the place I was curious as to what Slingshot SEO did.
  2. I was curious as to their take on tackling brand management in the search engines.

Going in everyone who has listened to me knows my take on the SEO (Search Engine Optimization) industry as a whole.  It would seem that the vast majority of those that claim to be “SEO Experts/Gurus” are paranoid, incompetent and up to no good which turns out to bite their clients in the rear eventually.  My blood boils when new clients come to us stating something like “our last SEO guy got us banned from (insert search engine here), he took a ton of our money, can you help us out & get that behind us?”.  While we can help out, it’s a long road back to normalcy.

All of that to say, in the first few minutes of Jeremy’s presentation it was clear that Slingshot SEO was legit and he had my full attention.

As to what Slingshot SEO does, I would peg them more as a search engine PR firm as opposed to simply optimizing content.  Their approach is optimizing content in multiple places and across multiple services with the goal of resolving small problems before they become large ones.

A few of the key points Jeremy hit on are:

  • Most people click on negative search results first
  • Most people don’t actually read everything and often stop at the title and make assumptions
  • Use monitoring tools such as Google Alerts (which we highly recommend)
  • Make sure your most important information is on your home page (that would seem obvious, but take a look around and let me know what you see)
  • Focus on customer service (you are in business for your customers)
  • Respect others
  • Know when to say no (this is a hard one to learn, especially when business is slow and/or you’re a start-up, but trust me, LEARN TO SAY NO if you don’t feel good and/or confident about something as it’s not worth damaging your business for)

However, I have to disagree with the stance of staying away from all review sites/directories (i.e. all of the”Local” sites within the search engines).  Yes, I understand that you don’t control these in any manner and people can try to ruin your reputation there, but if you are confident that you have a good product and good customer service any negative responses can be dealt with.  As a consumer I don’t expect everyone to like everything, but if something is clearly crap, let it be called out as such.  And as a business owner myself, if something I do is honestly below expectations, I want to know that and to be held accountable.  My business isn’t here for me or my feelings, it’s here for my customers.

Overall it was one of the better sessions I sat in on and thanks to Jeremy for sharing.

Here are the slides if you wish to view them…

Blog Indiana 2008

Blog Indiana 2008

For those of you in the Indianapolis area who have been looking for a local blogging focused conference, be sure to check out Blog Indiana 2008.

Local bloggers from across Indiana will gather at the IUPUI Campus Center on August 16-17th, 2008, for Blog Indiana 2008, a 2-day blogging and social media conference that aims to promote education, innovation and collaboration among Indiana’s fast-growing blogging community. The conference is sponsored by the IU School of Informatics.

Blog Indiana 2008 is a 2-day conference for both experienced and new bloggers alike. Sessions will include topics such as blogging for beginners, using blogs in your business, monetizing your blog, political blogging and more advanced topics. In the past, most blogging and technology-related conferences have either been too expensive or too far out-of-state. Blog Indiana 2008 seeks to bring a low-cost, high-value conference to Hoosier bloggers.

From looking over the sessions, this should be a decent introductory crash course for anyone who is curious as to what blogging is all about and/or anyone who wants to dig in and learn a little more about blogging.  At $49.00 for both days that is a deal as far as conferences go.  Seating is limited to 200 people so register soon if you’re interested.

(We probably won’t make it to this one but would love to hear any attendees thoughts afterwords.)