August was a very busy month here at Watershed Studio and included everything from getting the kids back into the swing of things at school to attending Blog Indiana 2010 and having the opportunity to catch Jeff Pulver at the 140 Characters Conference Roadtrip Tweetup here in Indy. Now that fall is only a few weeks away we’re gearing up for the new projects that always hit this time of year and we have a few things of our own up our sleeves.
If you need anything at all, please contact us. In the meantime, check out these blog posts from August:
Blogging for Passion or for Dollars – Would you blog if the government taxed you to do so? The city of Philadelphia is trying to do just that.
Hootsuite Premium Pricing Shocker – This month Hootsuite unveiled their pricing structure which caught everyone off guard. If you use Hootsuite, be sure to check this out.
Last week at Blog Indiana I sat in on the Search Engine Reputation Management (SERM) session, presented by Slingshot SEO co-founder Jeremy Dearringer, mainly for two reasons.
After seeing mentions of Slingshot SEO all over the place I was curious as to what Slingshot SEO did.
I was curious as to their take on tackling brand management in the search engines.
Going in everyone who has listened to me knows my take on the SEO (Search Engine Optimization) industry as a whole. It would seem that the vast majority of those that claim to be “SEO Experts/Gurus” are paranoid, incompetent and up to no good which turns out to bite their clients in the rear eventually. My blood boils when new clients come to us stating something like “our last SEO guy got us banned from (insert search engine here), he took a ton of our money, can you help us out & get that behind us?”. While we can help out, it’s a long road back to normalcy.
All of that to say, in the first few minutes of Jeremy’s presentation it was clear that Slingshot SEO was legit and he had my full attention.
As to what Slingshot SEO does, I would peg them more as a search engine PR firm as opposed to simply optimizing content. Their approach is optimizing content in multiple places and across multiple services with the goal of resolving small problems before they become large ones.
A few of the key points Jeremy hit on are:
Most people click on negative search results first
Most people don’t actually read everything and often stop at the title and make assumptions
Use monitoring tools such as Google Alerts (which we highly recommend)
Make sure your most important information is on your home page (that would seem obvious, but take a look around and let me know what you see)
Focus on customer service (you are in business for your customers)
Respect others
Know when to say no (this is a hard one to learn, especially when business is slow and/or you’re a start-up, but trust me, LEARN TO SAY NO if you don’t feel good and/or confident about something as it’s not worth damaging your business for)
However, I have to disagree with the stance of staying away from all review sites/directories (i.e. all of the”Local” sites within the search engines). Yes, I understand that you don’t control these in any manner and people can try to ruin your reputation there, but if you are confident that you have a good product and good customer service any negative responses can be dealt with. As a consumer I don’t expect everyone to like everything, but if something is clearly crap, let it be called out as such. And as a business owner myself, if something I do is honestly below expectations, I want to know that and to be held accountable. My business isn’t here for me or my feelings, it’s here for my customers.
Overall it was one of the better sessions I sat in on and thanks to Jeremy for sharing.
Here at Watershed Studio we’re always scouring our RSS and Twitter feeds to see what’s going on in the world of technology and social media. Here’s volume 2 in nice, easy to digest, posts. Enjoy.
When I saw this story this morning, my jaw dropped.
Taking a step closer to an eerie Orwellian state where creativity is crushed in the name of “the greater good,” the city of Philadelphia is demanding that bloggers pay $300 for the privilege of writing on the Internet.
This $300 “business privilege license” is for all local bloggers – even the ones that make no money off their words.
The city doesn’t stop there. In addition to the $300 for the license to write on the World Wide Web, bloggers must pay city wage taxes, business privilege taxes and taxes on any net profits — on top of state and federal taxes — even if the blogger only made $11 over two years, reports the City Paper.
Even though I’ve never heard of anything like a blanket “business privilege license”, I understand paying taxes is something we all have to do. If that’s how it is in Philly for any business, then fine. But when you automatically label bloggers as businesses then I have a problem with that.
Taking a step back to the mid-1990′s, I used to publish a ‘zine (and yes, ‘zines are still alive and well in 2010). We printed 100 copies, got some free music to review, had a few small ad sales, and if we were lucky we broke even. But it was about our passion for the subject and it was nothing more than a hobby for a group of college kids.
Step forward to 2002 and I jumped head first into blogging and haven’t looked back. The idea of being a zinester & the idea of being a blogger were pretty much the same thing for me, but with blogging there was a lot less overhead and many more potential eyeballs.
Now jump to present day 2010 and I find myself making a living off of blogging. (Note that I didn’t say from blogging.)
When Watershed Studio was started back in 2004 our focus was on web design and building PHP based web applications since that’s what I was doing as a day job back then. Today that has morphed into a lot of WordPress development for clients as well as social media related consulting, coaching & training. Last year WordSprung was launched as an extension of our WordPress services and earlier this year we launched Indy Media School to focus on the social media training side of things.
On the flip side of the coin, in 2006 the decision was made to separate our content (blogs, podcasts, writings, etc) from the design & consulting side of things and Surge Bucket Media was formed. Four years later Surge Bucket Media (SBM) consists of dozens of web properties, many of which are networked together. The difference here being that SBM is currently nowhere near the money maker that everything under the Watershed Studio umbrella is. And a lot of that is on purpose as we are trying to keep advertising down to an absolute minimum and frankly we do that because we like to do it.
All of that to say, we have seen quite the spectrum of blogs & bloggers throughout the years. While many of our clients are businesses, both small and large, we also have numerous clients who blog out of their own pockets. In other words, their blogs are their passion and they are funding them themselves without a concern for monetary gain. And it’s this crowd that the vast majority of bloggers would fall into.
Going back to Philadelphia, I honestly don’t see how this will hold up. There are just too many issues at hand, not to mention the moment when freedom of speech and press are brought up (and Philly should be pretty familiar with those, right?). If I were a small potatoes blogger in Philly I wouldn’t be packing my bags just yet, but I certainly would raise a ruckus with your city government.
What are your thoughts on the matter? Please leave us a comment or leave a voicemail at 317-565-4250.
