July 24, 2014

Ten Social Media Reads, Vol 5

Here at Watershed Studio we’re always scouring our RSS and Twitter feeds to see what’s going on in the world of technology and social media. Here’s Volume 5 in nice, easy to digest, posts. Enjoy.

If you have any social media reads that you’d like to suggest, please contact us or Tweet us @watershedstudio.

6 Simple Tips to Help Small Business Owners Beef Up Social Media Efforts

by Chris Vanasdalan

A little time investment goes a long way with social media, and it’s something customers are starting to expect. Facebook and Twitter accounts are some of the first places potential customers check when shopping for deals, checking store hours, and looking for coupons and special offers.

Hopefully by now you’ve already created a Facebook fan page for your business and are actively engaging customers on Twitter. If not, take the time to set up your accounts today. It may seem overwhelming, but here are 6 simple tips to help you connect with your customers in a way that won’t eat up all of your time.

Schedule Status Updates

One of the complaints I hear from business owners struggling with social media is that they just don’t have time to update and monitor different accounts. That used to be a valid argument, but now there are plenty of tools out there that make consolidating social media accounts much easier. Websites like Hootsuite and Tweetdeck let you integrate all your accounts: Twitter, Facebook, LinkedIn, Myspace, Foursquare and even WordPress. That way you can create a single update and post it to a variety of platforms at once.

These sites also have a schedule feature so you can program when you want your updates to go out. If you’re a restaurant owner you can update the lunch and dinner specials in the morning and schedule the updates to go out before the rush starts. Set it and forget it. Put aside an hour or two on Monday and you can schedule updates for the rest of the week or even the whole month.

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Ten Social Media Reads, Vol 2

Here at Watershed Studio we’re always scouring our RSS and Twitter feeds to see what’s going on in the world of technology and social media. Here’s volume 2 in nice, easy to digest, posts. Enjoy.

  1. AOL Launches SafeSocial…To Screen Your Kid’s Every Friend Posted (Katy Gathright – Social Times)
  2. 4 Ways to Make Content Go Viral in Social Media (Kyle Lacy)
  3. How Freelancers Might Use Social Media in the Future (Stephanie Marcus – Mashable)
  4. Make Shareability a Priority (Chris Brogan)
  5. Marketing Your Business through the Use of Podcasts (Gini Dietrich)
  6. 100 Ways to Measure Social Media (Pam Dyer)
  7. Social Media Parenting: Raising the Digital Generation (Matt Silverman – Mashable)
  8. 12 Ways to Market Your Event With Social Media (Rich Brooks – Social Media Examiner)
  9. Twitter And The Nine-Month Bounce (Erick Schonfeld – Tech Crunch)
  10. Winemakers shun social media grapevine (Leslie Gevirtz – Reuters)

If you have any social media reads that you’d like to suggest, please contact us or Tweet us @watershedstudio.