December 22, 2014

Making Sure Facebook Fan Page Fans See Your Updates

Yesterday we wrote Fixing The Facebook News Feed which focused on the end user. But what can anyone who is using a Facebook Fan Page for marketing purposes do about this to ensure that your Facebook Fan Page fans are seeing your Facebook Fan Page updates?

As you may already know, when it comes to the constant layout & functionality changes at Facebook, you, as a marketer, are at their mercy as to what you can and cannot do.  With this most recent change your best course of action is to contact each individual Facebook Fan Page fan and educate them on the change as far as what it means to them and how they can make adjustments.

You probably do not have the contact information for all of your Facebook Fan Page fans, but luckily Facebook offers a way in which you can send them messages through Facebook.

Here’s how you send a message to all of your Facebook Fan Page fans, or to a segment of them if you so choose.

1) While on your Facebook Fan Page, click on the Edit Page button in the top corner.

2) Click on the Marketing link and then click on the Send an Update link. (If you’re logged in as your Facebook Fan Page you willl be prompted to send the update as yourself.)

3) Compose a message to your Facebook Fan Page fans to let them know about the changes to Facebook and let them know how to fix this.

At this point your Facebook Fan Page fans will be sent the message and will be able to make the necessary adjustments in their Facebook account.

Ten Social Media Reads, Vol 4

Here at Watershed Studio we’re always scouring our RSS and Twitter feeds to see what’s going on in the world of technology and social media. Here’s Volume 4 in nice, easy to digest, posts. Enjoy.

If you have any social media reads that you’d like to suggest, please contact us or Tweet us @watershedstudio.

Ten Social Media Reads, Vol 3

Here at Watershed Studio we’re always scouring our RSS and Twitter feeds to see what’s going on in the world of technology and social media. Here’s Volume 3 in nice, easy to digest, posts. Enjoy.

  1. Facebook to Change How You Process Friend Requests by Jennifer Van Grove
  2. Foursquare Launching New Must-Have Button for Websites by Marshall Kirkpatrick
  3. Get rid of Those Annoying Farmville Requests with new Social Network About “What Matters to You” by Lauren Dugan
  4. How to gracefully promote yourself online by Andrea Bartz and Brenna Ehrlich, Special to CNN
  5. Is Twitter for Business Even Worth the Trouble by Jay Baer
  6. Six Reasons Why I’m Not On Facebook, By Wired UK’s Editor by David Rowan, Wired UK
  7. SocialSmack Gives You Props for Talking Smack About Brands by Ben Parr
  8. The Cross-Generation Workforce by Andy McLoughlin, Forbes
  9. The New Twitter Is an Attack on All Desktop Apps by Jennifer Van Grove
  10. To Schedule Tweets Or Not by Chris Brogan

If you have any social media reads that you’d like to suggest, please contact us or Tweet us @watershedstudio.

Dilbert: Social Media Marketing Manager

Dilbert.com

Dilbert never ceases to amaze me at how spot-on the strip is.

I’ve lost track of how many times I’ve talked to people who work in “the real world” and they say things like:

  • “We have a company website…but it’s blocked during business hours.”
  • “We have a Facebook Fan Page/Group/Etc…but we don’t have access to Facebook.”
  • “We have a Twitter account…but we can’t access Twitter at work.”
  • “No, I don’t read business related blogs…that’s against company policy.”

And the list could go on and on.

In this day and age the companies who are embracing the technological changes are going to be the ones to prevail.  The rest will eventually be left behind and forgotten about. That is what we believe. That is what we adhere to. And that is what we preach at our Indy Media School classes.

Ten Social Media Reads, Vol 2

Here at Watershed Studio we’re always scouring our RSS and Twitter feeds to see what’s going on in the world of technology and social media. Here’s volume 2 in nice, easy to digest, posts. Enjoy.

  1. AOL Launches SafeSocial…To Screen Your Kid’s Every Friend Posted (Katy Gathright – Social Times)
  2. 4 Ways to Make Content Go Viral in Social Media (Kyle Lacy)
  3. How Freelancers Might Use Social Media in the Future (Stephanie Marcus – Mashable)
  4. Make Shareability a Priority (Chris Brogan)
  5. Marketing Your Business through the Use of Podcasts (Gini Dietrich)
  6. 100 Ways to Measure Social Media (Pam Dyer)
  7. Social Media Parenting: Raising the Digital Generation (Matt Silverman – Mashable)
  8. 12 Ways to Market Your Event With Social Media (Rich Brooks – Social Media Examiner)
  9. Twitter And The Nine-Month Bounce (Erick Schonfeld – Tech Crunch)
  10. Winemakers shun social media grapevine (Leslie Gevirtz – Reuters)

If you have any social media reads that you’d like to suggest, please contact us or Tweet us @watershedstudio.