Yesterday we wrote Fixing The Facebook News Feed which focused on the end user. But what can anyone who is using a Facebook Fan Page for marketing purposes do about this to ensure that your Facebook Fan Page fans are seeing your Facebook Fan Page updates?

As you may already know, when it comes to the constant layout & functionality changes at Facebook, you, as a marketer, are at their mercy as to what you can and cannot do.  With this most recent change your best course of action is to contact each individual Facebook Fan Page fan and educate them on the change as far as what it means to them and how they can make adjustments.

You probably do not have the contact information for all of your Facebook Fan Page fans, but luckily Facebook offers a way in which you can send them messages through Facebook.

Here’s how you send a message to all of your Facebook Fan Page fans, or to a segment of them if you so choose.

1) While on your Facebook Fan Page, click on the Edit Page button in the top corner.

2) Click on the Marketing link and then click on the Send an Update link. (If you’re logged in as your Facebook Fan Page you willl be prompted to send the update as yourself.)

3) Compose a message to your Facebook Fan Page fans to let them know about the changes to Facebook and let them know how to fix this.

At this point your Facebook Fan Page fans will be sent the message and will be able to make the necessary adjustments in their Facebook account.

Here at Watershed Studio we’re always scouring our RSS and Twitter feeds to see what’s going on in the world of technology and social media. Starting today we’ll share some of the top reads we come across in nice, easy to digest, posts. Enjoy.

1. 7 Surprising Statistics About Twitter in America (Jay Baer – Convince & Convert)
2. Delivering Wow! (Jeff Stanger – Blue Trolley Press)
3. Five ways to integrate social media into your overall marketing mix (Catherine Parker – Memeburn)
4. How to be the Life of the Social Media Party (Darren Rowse – ProBlogger)
5. How to Use Proactive Social Customer Service to Build Your Brand (American Express OPEN Forum)
6. IndyCar Drivers now tussle through Twitter posts (Curt Cavin – Indy Star)
7. More small businesses use Twitter, Facebook to promote (Jon Swartz – USA Today)
8. Social media: why there’s no point trying to escape (Shane Richmond – Telegraph Media Group)
9. The Power of Social Media: Educate Embrace and Empower (Kyle Lacy)
10. When Someone Blindsides You With a Negative Blog Post (Liz Strauss)

If you have any social media reads that you’d like to suggest, please contact us or Tweet us @watershedstudio.

This past week I found a new “pay wiki” site, OneBuckWiki, who’s offering pages for $1 (until 1000 pages are sold, then it goes up to $10).

While this is a new concept for me*, I do see the potential. But only as long as it is moderated, page owners offer valuable content (more than just ads and a bunch of videos or simple iframe inclusions of existing web pages, as those won’t be taken quite as seriously and will drive people away from the site instead of taking the time to look around), visitors continue to come well after the buzz has died down (and people have moved on to a “clone”) AND people are still willing to buy pages after it goes beyond $1…$10?, $20?, what about $100?.

But for a one time $1 payment I guess there’s not really a whole lot to lose. If you get any site traffic from it, it’s well worth the investment, right (as long as your page rank isn’t penalized for some reason, say if the “powers that be” don’t like the concept)?

Anyway, we went ahead and purchased a few pages to help promote Watershed Studio and Surge Bucket Media. (So far we’ve only had a chance to add content for the weird news page which promotes Squirrel Dish, Utter Oddcast and Utter Oddness.) We’ll see how it goes, and hopefully it’ll turn out to be worth the investment.

* Side note, it does seem somewhat like what you can do with Squidoo (for free), but you have a whole lot more control over the content (which may or may not be a good thing depending upon the design knowledge of the page owners…that could be a decent business service though, probably under the guise of SEO).